10 Simple Steps to Writing Effective SEO

10 Simple Steps to Writing Effective SEO

1. Carefully plan your site map to ensure that each product or benefit has its own page.

2. Be specific, use keyword phrases rather than keywords.

3. Use a keyword research tool to get your key phrases right.

4. Get the balance right. Do not let your keyword phrases get in the way of what you are trying to say.

5. Keyword phrases should make up around 5% of your copy and no more than 10%.

6. Build your keyword phrases into headings, links and meta tags.

7. Put keyword phrases in bold.

8. Keep your content punchy and to the point.

9. Once launched, monitor and analyze your site, then make improvements where necessary.

10. Update content regularly to keep users coming back and ensure the search engines do not ignore your site.